Submitted by marko on May 5, 2006 - 13:03.

We provide 3 interesting tutorials on Tuesday 12.9.

1. Crafting the Mobile Experience

2. Institutionalizing Mobile User Experience 

3. Designing user Interfaces for future mobile applications and services


Tutorial 1: Crafting the Mobile Experience

Tutorial number 1 is full. No registrations are accepted anymore!

Full day.

The tutorial is completely new for Mobile HCI 2006. It is a combination of a set of lectures segments, demos, videos, hands-on exercises and group discussion.


The rapid advances in mobile devices, services and applications, and the networks that support them pose significant challenges to mobile user interface design. The key to successfully design the forthcoming generation of mobile artifacts and services is to understand the user needs, the mobile context and the opportunities and barriers it presents, the network characteristics, the constraints of the mobile device, as well as having a solid approach for practically addressing these issues. This means that mobile interaction designers need to adopt new and innovative ways of thinking for creating a truly good user experience for mobile communication/information services. This tutorial is specifically designed for those who are interested in designing mobile services for size-constrained devices.  It is intended to appeal to a broad audience, such as designers, mobile service developers, network operators and service providers, usability specialists, and HCI researchers. Its content has been developed and refined by the instructors based on experience gained over a period of several years while they have been employed in the telecom industry's largest companies. The main elements taught by the tutorial include:

  • An understanding of what ‘mobile’ means when developing mobile services
  • Mobile design consideration for users, tasks and content
  • An improved ability to make user interface more easy/fun/quick-to-use
  • Tips and techniques for designing useful and usable services specifically for use in a mobile environment
  • Effective use of restricted screen space and minimalist input devices
  • Design of services that are tailored to the needs of the individual
  • Practical design experience through group exercises

    Target Audience

  • This tutorial is specifically designed for those who are interested in designing mobile services for size-constrained devices.  It is intended to appeal to a broad audience, such as designers, mobile service developers, network operators and service providers, usability specialists, and HCI researchers. The tutorial is intended for people with some experience in either user interface design or usability work. No advanced technical expertise required.


    Didier Chincholle has been working as an Interaction Design Senior Specialist for the Usability & Interaction Lab at Ericsson Research since 1998. He is mainly involved with mobile service research. He is active at conferences with tutorials and written contributions pertaining to mobile services (UPA, CHI, DIS, HFT, OzCHI, NordiCHI and INTERACT). Prior to joining Ericsson, Didier worked at the French Aerospace Agency named Aerospatiale from 1990. He cooperated with French astronauts on the definition of interior arrangement of Hermes, the European Space Shuttle. He also collaborated with the French Civil Aviation Authorities on the GUI of the French ATC (Air Traffic Control) system called PHIDIAS.

    Maria Farrugia joined the User Interface Technologies Team in Vodafone R&D-UK in 2002.  The focus of her role is to study the evolution of the mobile terminal and the resulting impacts on the user interaction with the mobile device.  Maria has conducted extensive investigations and evaluation of emerging human-terminal interaction technologies for improving terminal usability and service accessibility. She has presented this research at workshops (W3C and Mobile HCI 05) and co-authored a whitepaper titled “Advanced User Interfaces for Mobile Devices” for the WWRF. Prior to joining Vodafone, Maria worked for NEC, developing Radio Resource Management algorithms for 3G WCDMA networks.  Maria received a B.Eng (Hons) degree in Electronics Engineering (1997) and a Ph.D in Multimedia Communications Engineering (2001), both from the University of Surrey, UK.

    Cristian Norlin is a senior researcher at the usability & Interaction lab at Ericsson Research, focusing on research and development of mobile service concepts, usability and interaction design. Cristian is one of the authors of the book “Wireless Foresight” (published by Wiley & Sons), and he is also a jury member for the Golden Link Award (Guldlänken), a competition judging the Swedish public sectors e-services. Cristian holds a Bachelor of Science in Multimedia (technology and pedagogy) from Stockholm University (Sweden), and a Master of Art in Interaction design from the Royal College of Art in London (UK).

    Site and schedule

    The tutorial will take place 9 am - 5 pm at Helsinki University of Technology, TUAS building, rooms 1021&1022, Otaniementie 17, Espoo

    Tutorial 2: Institutionalizing Mobile User Experience: Key Success Factors, Strategic Positioning and Sustainable Organisational Implementations

    Full day. 

    The tutorial will include presentations, intructor led group discussions and collaborative group exercise sessions. The presentation part will include both theoretical concepts of the tutorial topic, and descriptions of the organisers’ practical experiences. The discussion and exercise part will include group work to designated problem statements and moderated discussions to foster the exchange of ideas.


    This tutorial addresses strategic and organisational aspects of user experience work in companies, based on experiences in the mobile service industry. It focuses on the question of how to successfully set-up a Corporate User Experience Team in the areas of conflict between top management, marketing, sales, IT, customer service, and product development. Besides the presentation of general motivations and drivers for corporate user experience work and several concepts for doing so, the tutorial in particular represents the authors’ experiences in setting-up such a team, discusses key success factors, and the role of selected strategic concepts (ROI, BSC). The organisers will provide an insight into Austria’s largest telecom & mobile service providing company – mobilkom austria – and the role of user experience there within. The tutorial provides attendees with the information required in order to be successful in establishing user experience work, and with insights and ideas for strategic positioning. 

    The tutorial’s main objectives are the provisioning of useful information regarding the setup of a Corporate User Experience Team, key success factors in doing so, and strategic concepts for positioning and establishing a sustainable role with an organisation. During discussions and group work, attendees will be asked to develop strategies, critically reflect on their experiences, and will be driven to uncover hidden areas of conflicts within corporations (with respect to user experience work). 

    In particular the following contents will be introduced in the tutorial: motivations and drivers for corporate user experience work, concepts for setting-up a corporate user experience team, the user experience team within the mobilkom austria (group) as a prototypical example, pilot projects to facilitate the strategic role of an user experience team, improving efficiency through strategic partnering, key success factors for setting-up a corporate user experience team, strategic concepts and positioning: return-on-investment and corporate balanced scorecard, lobbying and networking, a phase model for the institutionalization of user experience within mobile industry

     Target Audience

    The course is designed for participants with intermediate skills. The tutorial is intended for everyone managing user experience and working on user experience activities within an organization or intending to do so in the future, especially in fast moving industries like the mobile industry (telecom companies, service providers, etc.), user experience consultants, project managers, and marketing managers and strategists. Attendees are expected to have a basic background in human-computer interaction, mobile human-computer interaction, usability engineering and user experience, as well as strategic thinking. In particular it is also intended for people trying to achieve organisational impact with their user experience activities.


    Tobias Herrmann is Head of Team User Experience within the mobilkom austria, Austria’s largest telecom and mobile service providing company with 3.2 million customers. The team’s scope covers all fields of activities, including Usability/User Experience consultancy, “classical” Usability/workflow engineering, e-prototyping or conception of User Experience models and performance measurements. Furthermore, the User Experience Team – positioned as a competence center within the mobilkom austria group – accounts for all types of Usability/User Experience specific topics within the subsidiary companies VIPnet (Croatia) and SI.mobil (Slovenia).    

    Manfred Tscheligi is Professor for Human-Computer Interaction & Usability at the University of Salzburg at the Center for Advanced Studies and Research in Information and Communication Technologies & Society (ICT&S). In addition he is founder and Director of CURE, the Vienna (Austria) based Center for Usability Research & Engineering.  He is also founder, co-owner and managing director of USECON-The Usability Consultants GmbH, an international usability engineering consultancy (very active in the mobile industry). Manfred Tscheligi has been active in the area of Interactive Systems, Human-Computer Interaction and Usability Engineering for around 20 years and has successfully managed more than 200 usability and user experience projects (both research as well as industrial projects). He was General Conference Co-Chair of CHI2004 and MobileHCI 2005. He is also Member of the Editorial Board of "Interacting with Computers" (Elsevier), Member of the Editorial Board of the Book Series “Human-Computer Interaction" (Kluwer) and on the Editorial Board (as well as special column editor) of “Interactions”. Manfred has given several tutorials at different conferences (e.g. CHI94, CHI98 and CHI99).

    Site and schedule

    The tutorial will take place 9 am - 5 pm at Helsinki University of Technology, TUAS building, rooms 1023&1024, Otaniementie 17, Espoo

    Tutorial 3: Designing user Interfaces for future mobile applications and services- a complete interaction and visual design process walkthrough

    Tutorial number3 is full. No registrations are accepted anymore!


    Full day.

    The tutorial will include presentations, instructor-led material and collaborative group design exercises. The instructors will walk-through their design process as a foundation to the day and show examples of their mobile UI designs. Design exercises will enable attendees to work together on a half-day project to create their own mobile phone UI concept.


    The theme of the tutorial is to provide a practical walkthrough of our mobile industry-based design processes and methods. The tutorial focuses on combining interaction design and visual design disciplines to create new mobile applications and services. The approach and content is based on our extensive project experience with a range of international clients. The tutorial will start with presentations by the instructors, covering user-centred design and visual design for mobile user interfaces. This will be followed by an interactive discussion, where the audience can find out more from the instructors about designing in a real industry environment.The second half of the tutorial will enable the attendees to work in groups on their own design concept as a team. The design exercises will use design tools such as concept brainstorming, concept sketching, personas, scenarios, visual design considerations, paper prototyping. The final part of the tutorial will include design review presentations by each group. The instructors will review the designs with the larger group and all can discuss.

    Target Audience

    The tutorial is aimed at introductory to intermediate level attendees. It will appeal to anyone who wants to understand a UI design process used to create applications and services for the mobile phone marketplace.

    Some participants may be newcomers to the field, others may be designers, developers and researchers who already design products or research mobile UI as part of their work.
    Developers and designers: An opportunity to see processes and work by other designers in the industry and compare approaches.

    Students and researchers: An opportunity to understand and interact with industry-based designers in the mobile UI design field.


    Matt Davies has specialised in user interface design for over 11 years. He combines an interaction design and visual design approach in creating product user experiences. He works as a Product Manager / User Experience Designer within the global User Experience Group of Qualcomm. The role involves working with clients worldwide providing user-centred design across project lifecycles - including O2 in the UK. Matt has spent around 700 hours running usability lab studies with users. This experience has provided a deep understanding of user behaviour which he feeds into his design approach. Previously, Matt worked with London-based user experience consultancy Flow Interactive working with clients including BBC, FT.com and VW. He has also worked in academic research with cognitive and educational psychologists at Sussex University. Matt has presented on user-centred design for mobile, most recently to a chapter of the UK Usability Professionals Association at Microsoft Research in Cambridge, UK. Matt holds a Bachelor of Arts Degree in New Media Design and a Master of Science in Information Systems.

    Richard Peel has over 14 years industry experience as a visual designer. Originally working in print, he ran a productive and busy in-house design studio. Richard has spent the last 10 years in the UI design field, moving from web and then into mobile UI design 5 years ago. He works as a Senior Product Manager / Head of UI Design at Qualcomm Cambridge, part of the global Qualcomm User Experience group, and has led the mobile UI design team since its creation in 2000. Richard combines a unique combination of visual and interaction design skills to ensure the best possible user experience is achieved at all times. Richard has a proven track record in mobile UI design, creating cutting-edge real world mobile user experiences and applying his wealth of visual and interaction design experience along the way. He has worked with clients such as 3, T-Mobile, Vodafone and O2.

    Site and schedule

    The tutorial will take place 9 am - 5 pm at Innopoli 2, 4th floor, Seminar room, Tekniikantie 14, Espoo. Note: You can register to the conference at this Tutorial site.